When deciding on a product or service to offer, you need to have a realistic estimate of the demand (which we covered in a previous post) and you should also know a little about timing.
There are several tools online that can help you to gauge the potential traffic and the trends (collective consciousness) on the internet at any given time.
At www.trafficestimate.com you can see how your competition is doing to see if a new idea is worth your while. No matter what niche you are thinking of moving into, a little competition is a good thing.
Finally, Google Trends can let you see some of the hottest search topics to see what is on people’s minds. Use this information to create targeted ads with relevant keywords.
Sometimes you have to pay to get the information you need. But sometimes other people collect the data for you. In that case, it would be stupid to spend money to get it, right?