About 2,600 years ago, a Greek storyteller named Aesop entertained his audience with invented stories that were easy to identify with. Many of these stories, or fables, have survived down to our day. In one of his fables, Aesop talked about a farmer husband and wife that owned a very special goose – one that laid golden eggs. You probably remember how the story ends: the couple, eager to get all of the golden eggs at once, killed the goose and cut it open – only to be bitterly disappointed. The fable concludes with the couple realizing that, because of their impatience, they now had neither goose nor golden eggs.
Without realizing it, many middle class Americans families are just like that husband and wife. When they have saved up some money, instead of investing it into an asset that will produce cash for them in the future, they spend it quickly on a toy, a vacation, or a car. But soon, the toy or car is broken, the vacation ends, and the money (and all that it could have accomplished) is gone.
But it doesn’t have to be true in your case.
The book Forever Cash teaches you how you can avoid “killing the goose”. In other words, you can learn how to avoid spending your money foolishly and instead how to put it where it can accomplish the most good. The title of the book, Forever Cash, refers to the concept that wealth can be created, expanded, and kept for generations to come, thus making it cash that lasts forever.
The wealthy people of the world work their money – they don’t work for their money. The difference is crucial and is the key to understanding why rich people stay rich and how family dynasties can be created. How else do the Rockefellers, the Kennedys, and the Vanderbilts of the world have enough money to live the way that they want and to still have enough left over to support the next generation? It is because they have identified the missing link to financial independence, which involves not just making money but knowing how to use the money they make to create an ever-growing amount of Forever Cash.
The wealthy know the rules of money and how to create ongoing streams of income that last forever. While each transaction they make, especially in the early years, may not be too impressive to look at, it is both the sheer number of and consistency of these transactions that guarantee a continuous flow of cash into their pockets for the rest of their lives.
Would you like to learn the secrets of the wealthy? Would you like to be a fly on the wall in the boardrooms of the rich and powerful as they discuss which assets to invest in and how to use the profits they make? The book Forever Cash will give you a never-before-seen look inside the decision-making process of the world’s wealthiest citizens, and you will be surprised at how simple and intuitive the rules that guide them are. It won’t take a lot of time for you to see that anyone, no matter where they start from, can be wealthy if they play by the same rules as the rich.
While everyone else around you is killing their goose, you can feed yours and eventually use the golden eggs it produces to buy a second, third, and fourth goose, guaranteeing that you will have enough golden eggs to live the way you want for the rest of your life. Rich people have learned to make their wealth last, and so can you.