Whether you are offering a new product or trying to flip a house or piece of vacant land, the fact is that you need to get the word out about what you are selling. While print ads and online ads both have their place, never underestimate the value of a mailing list.
But how can you go about building up a mailing list?
The answer depends on what you are selling.
For example, if you regularly flip vacant parcels of land, why not keep a record of everyone who shows interest – even if they don’t end up buying. Knowing the people who are looking for land can be a valuable resource for future sales. Just save their email address in an Excel spreadsheet.
If you have a webpage, then be sure to create an opt-in box on the homepage, and make it worth people’s while to join. Aside from sending them members-only updates and offers, send useful information about your product or industry and never spam them.
Finally, public records (like county homeowner records) can be great for mailing to people living in a certain geographical area – maybe to announce a new store opening or a big event. Just be sure that the owners lives on the property – otherwise someone in California might get invited to a neighborhood BBQ in New Mexico!
A mailing list is a great way to keep in touch with your customer base and to promote new items. Only send the type of information that you yourself would like to receive, and you should be fine.